BUNGA RAYA AWARD
WORLD CONSUMERS' PROTECTION CHAMBER OF COMMERCE
WCPCC is a non-profit organisation to serve the business & communities of all races in raising the awareness of SMEs & GIGs Standardization, uplifting SMEs & GIGs practical benefits against inequality, managing complaints and related matters.
NATIONAL CONSUMER ACTION COUNCIL
WCPCC is backed by more than eighty (80) institutions and more than two hundred (200) National Consumer Action Council (Majlis Tindakan Pengguna Negara) branches to initiate its important role as SMEs and GIGs reference guideline and assist local governments in promoting legal constitution to protect the rights and interest of businesses.
WORLDWIDE CONSUMERS' ASSOCIATION
WCPCC having worked with 54 countries through Worldwide Consumers Association (WCA) that gained experience in several countries which have well-developed economy and sound legal systems, and continually improving and promoting a firm consumers’ constitution and regulations, and actively built a harmonious, strong protective international consumers’ organization.
INTRODUCTION
Business and industrial sectors are principal sources of investment and drivers of economic growth and are rightfully the key players in ensuring consumer’s environment necessity is protected. World Consumers’ Protection Chamber of Commerce (WCPCC) presents this Bunga Raya Brand Award (BRBA) to give an opportunity for public recognition of business and industry’s accomplishment and leadership and serves to create awareness in the protection of business interest and consumer’ rights.
This award will assist enterprises in identifying areas for improvement in the management of this industry. Indirectly, these initiatives facilitate capacity building and partnership expansion to meet the needs and rights of consumers in this challenging business world.
Mission
Vision
Objective
- Provide opportunities for business and industries to independently evaluate their commitment, management and performance from the perspective of consumers and society.
- Stimulate business and industry initiatives by encouraging them to take a proactive role in ethical business management practices.
- Acknowledge the achievements of participating organizations as role models for others to emulate.
ADVANTAGES
CONSUMER RECOGNITION
Having a strong brand works to build consumer recognition. This means when a consumer is shopping for a particular product or considering a company to perform a service, they recognize your company in the running. Consumers are far more likely to choose a brand that they recognize over something unfamiliar, even if they don’t know a great deal about your company at the time.
COMPETITIVE EDGE IN THE MARKET
Your brand is what differentiates you in the marketplace. When customers recognize and back your brand, it helps lend a competitive edge to your company. The more recognition you receive and the more you build your brand, the more you will find that your brand elevates and is competitive with other well-known brands.
EASY INTRODUCTION OF NEW PRODUCTS
When you already have a strong brand and loyal customers, it is often easier and less expensive to introduce new products or test them out before you further invest in them. If you have a loyal brand following, your customers will often be interested in your new products and even anticipate them being released.
CUSTOMER LOYALTY AND SHARE VALUES
The recognition and elevation that a strong brand builds upon all lend to greater customer loyalty. Customers are attracted to brands that they share values with. When you build a strong brand, you need to convey these values to build an emotional connection with customers. Brand loyalty often lasts a lifetime and even transfers to future generations.
ENHANCED CREDIBILITY AND EASE OF PURCHASE
Having a strong, well-known brand enhances your credibility with customers, your industry, and the marketplace as a whole. As you build your credibility, you also build recognition, loyalty, and competitiveness. Everything goes hand-in-hand, and you’ll find that your credibility has a direct connection to customers ease of purchase. We want to buy from companies we like, know, and trust. If your brand is credible, you’re far more to get the sale.
BRAND IMAGE
EXPOSE TO MARKET
CONSUMER'S TRUST
PROTECTION
GROWTH
HONOR
AWARD'S PACKAGES
Recipients of the Bunga Raya Brand Award will receive the following :
Recognition as an exemplary organisation committed to practice consumer’s right and protection in the businesses.
| 1 | High quality winner trophy |
| 2 | Gold platted Award’s Certificate (A3 Size) with high quality framed |
| 3 | Award winner Bunga Raya logo’s |
| 4 | Award Bunting Display |
| 5 | Press release to all the award winners |
| 6 | Winners will be promoted on WCPCC Facebook & Website |
AWARD'S FLOW
STAGE 1
ASSESSMENT OF SUBMISSION
The Stage 1 Questionnaire requires the company to provide information in several category areas. These areas are based on some key principles issued by the World Consumers’ Protection Chamber of Commerce (WCPCC)
The above cover a broad range of the safety, health, hygiene issue also about operation efficiency and innovation that companies should be addressing. Each heading is provided a numerical scare, which allows the TC to carry out the initial screening of applications and to select the companies that will proceed to Stage 2.
A company does not have to score highly in every section. The Questionnaire has been designed to be flexible so that weaknesses in some areas can be counterbalanced with strengths in other areas.
Submission of Company Documents
- Registration Form
- SSM Registration Document
- Company CTOS Statements
- Company Profile
- Annual Financial Statement (Annual Turnover sales Statement page only)
Evaluation of Company Background
Written Questionnaire and answered by Participating Company.
The responses are evaluated against a set of criteria down up by the TC.
STAGE 2
SITE ASSESSMENT OF SHORTLISTED PARTICIPANTS
The TC will assign members of the expert panel into small teams to visit the sites of each of those companies that meet the selection requirements of the Stage 1 Assessment. The site visit will be limited to at the most two days per site. The teams will consist of two or three assessors who will assess the accuracy of the written submission (provided at Stage 1) by walking through the site and interviewing relevant personal at random.
A confidential assessment report for each site visited will then be produced based on this site assessment. The report is an internal Bunga Raya Award document and will not be made available to the company or any third party.
Site Visit
To verify Stage 1 submission of the company’s background and a set of questionnaire to evaluate their performance and commitment.
Participant's Short-Listed
Required to provide additional product or services information if necessary (e.g. The Production Operation Flow, Product Quality and Safety Assurance Certificate especially in Food and Beverages or Halal Certificate and etc) for the site visit. A team of not less than two members will assess each site.
The Award will be run to the highest possible professional standard. All submissions to the award organisers and any additional information provided by applicant companies are treated in the strictest confidence and will not be seen by any third party. The Site management will be debriefed on the site assessment at the end of the site visit. All decisions will be taken by the AOC, after considering the findings and recommendations of the TC and assessors.
AWARD'S CATEGORIES
Bunga Raya Brand Award
This Category award qualified to the registered company in the consumer-end business category that have a product and a service brand that had maintained in this 5 years and above in the business industry. Large Scale Companies with full-time employees more than 100 or with annual sales turnover exceeding RM500,000.
Bunga Raya SME Award
This Category award qualified to the registered company in the consumer-end business category. Company that have been operating at least 1 year and above in the business industry. Small and Medium Companies with full-time employees not exceeding 100 or with annual sales turnover not exceeding RM500,000.
* In addition to the qualifying criteria i.e. sales turnover and full-time employees, there are additional conditions that must be fulfilled to be classified as SME.
CORPORATION PARTNERS
